Business Advisory firm focusing on company setup in Thailand, including BOI application, Thai limited, Immigration and labor consulting.

About Us

Stein Advisors

Stein Advisors is Thailand’s leading investment advisory firm. We are experts in obtaining investment promotions, granting business a wide range of benefits: from up to eight years of income tax exemption to the right of full foreign ownership. With very close ties to the respective government organizations and wast experience across many sectors, the success probability of your investment promotion application is nowhere higher than with us.

Through focus and standardization we are able to provide you with top-notch services at a fraction of market rates. Plus, since we believe in our services, we work on a combined retainer and success fee basis. We will not let you alone, once the investment promotion has been granted – we make sure, you get a ready to operate company and perform the company formation and all required government registrations on your behalf, everything included in our service fee.

Stein Advisors is dedicated to make investing into Thailand easier by providing comprehensive, reliable information on how to set-up your local presence, as well as on how to life and work in Thailand. Founded, funded and run by entrepreneurs, we understand businesses’ needs – we speak your language, work fast and absolutely reliable without bothering you with legal details, you don’t need to know. Please reach out for our special services for internet start-ups.

Julian Leitner

(Founding Partner)


Julian is a founding partner at Stein Advisors. Being an entrepreneur himself, Julian understands business’ needs and speaks their language. Having established Rocket Internet, the world’s largest internet incubator, in Thailand, Julian run Zalora Thailand, Thailand’s biggest e-commerce fashion retailer until April 2013. Going through the process of setting up various government promoted, fully foreign owned companies for Rocket Internet in Thailand, it became evident to Julian that there is a strong market needs for a legal advisory firm which performs reliable, top notch services at affordable rate specifically for young, entrepreneurial businesses. As one of Thailand’s  best known internet entrepreneurs, Julian advises the Board of Investment (BOI), Thailand’s investment promotion agency, on how to make Thailand more attractive to innovative companies. Before coming to Thailand, Julian started The Iconic, Australia’s leading online fashion store, worked for Boston Consulting in Germany and for Merrill Lynch in Italy. Julian graduated from WHU – Otto Beisheim School of Management in Germany an performed studies abroad in Canada (Sauder School of Business), South Africa (Stellenbosch University) and Thailand (SASIN Graduate School of Management at Chulalongkorn University).


Alexander Brell

(Founding Partner)


Alexander is a founding partner at Stein Advisors. Founding his first company at age 15, a travel agency focused on tour groups for local sporting clubs in Germany, he has established a passion in starting new companies. Alexander has been working in South East Asia since he openend the Indonesian branch of Rocket Internet, the worlds largest incubator. He has started as a founding Partner Zalora in Indonesia, the countries largest fashion retailer, and Home24 Singapore, a one stop shop for home furnishing needs. While joining Lazada, the largest e-commerce retailer in South East Asia, he was responsible for non-electronics in Indonesia, Malaysia, Philippines, Vietnam and Thailand. While working with Rocket Internet, Alexander noticed that there is one specific area where money was wasted more than in any others: legal services. Therefore he wanted to start a legal advisory firm that offers specialized offers at affordable rates through standardization and new generation marketing. After supporting many of his clients at the Board of Investment (BOI) of Thailand, he supports the BOI at trade fairs and business events overseas. Alexander obtained his bachelor degree from the Netherlands (Maastricht University), a master of science degree in Germany (WHU – Otto Beisheim School of Management), an MBA from Costa Rica (INCAE Business School) and was an exchange student in Singapore (Singapore Management University).


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